To grow a business, you will need tools and resources. You will also need to understand how to prospect, close and present. You will need to master the art of writing good copy. Most importantly, you will need to learn how to generate leads and create a lead generation system that works for you!
Wouldn’t it be nice to generate leads who are already interested in what you have to offer and call you for more information? Wouldn’t it be nice to get rid of the frustration of making a list of 100 friends and family and practically begging them to join your business? Wouldn’t it be nice to create a target market instead of depending on your warm market to grow your business? Wouldn’t it be nice to wake up to a list of 50 people asking you for the answers when it comes to generating a ton of residual income from home? In this review, I’ll explain how to do exactly that!
There are 3 ways you can generate leads, 3 systems you can create to get 700 leads or more per year. Let’s get the ball rolling and find out!
3 Lead Generation Systems
- Pay Leads – I use the 3 ways I’m going to discuss to generate leads. However, I didn’t start using this method until my business was already thriving! Why? Because this method requires you to spend money! You can buy these leads from an unlimited supply from different websites. Basically, you go to one of these websites and send them some money, in turn, they will send you a list of potential customers! Generally speaking, the more you spend on leads, the higher the success rate. However, keep in mind that this is not always true.
At the end of the day, a lead is a lead! You should never have to pay more than $1 per lead! You should never want to pay $0.01 for a lead! A good area to start if you are new to this industry is finding leads for around 25-45 cents per lead! Most of these prospects have already been prospected and it turned out they weren’t interested. However, that is not something you should be discouraged about. It is possible that they were not interested in the product offered, they were not interested in the opportunity offered, or the prospector did not master the art of prospecting before calling and made a significant mistake by turning off that lead.
There is a lot of information that I will leave out in terms of Pay-Leads, but this is a brief explanation of them and how they work. They’re a great way to build a business quickly, however if a seller on a tight budget is trying to grow their business, it’s probably not the best idea yet!
- Content Marketing – This is my favorite lead generation system. What is content marketing? Well that’s exactly what I’m doing right now! Content marketing can be writing an article, creating a vlog on YouTube, creating a blog in general, making audio recordings of information, and many other things. It’s the easiest way to generate leads and it’s absolutely free! However, it takes time and work! You don’t need to work 8 hours a day to generate leads, you can work 1 hour a week if you want and still create a fantastic lead generation system. However, the faster you work and the more work you complete, the faster you will generate leads and the more leads you will generate. It is a very simple concept.
Basically, you give away free, accurate and excellent information. People read your information and want to work with you. So, they become a targeted lead! The biggest problem marketers have with this system is that it takes work! You can’t just give away free content that isn’t useful! You have to learn! You have to work! You have to be accurate, informative and knowledgeable.
If you create an article on lead generation and have no idea what you’re talking about, you’re hurting yourself more than you’re generating leads! For example, other salespeople (even more successful than me) have a tendency to steal my work! They will literally copy and paste my article onto their website and generate leads for themselves. They include I am, in fact, the author, so it is not plagiarism. However, people interested in working with me, click on the crooks’ links thinking it is leading them to work with me and it turns out that I am not included at all. They end up working with someone who has no idea what they’re doing. It happens every day, so don’t be surprised if it happens to you too! Some people just don’t want to work!
- social media marketing – This is pretty much the same as content marketing, but it’s not! Social media marketing means that you will use platforms like Tumblr, Twitter, Facebook or many others to provide free information related to your specific business! If you are affiliated with Mary Kay Cosmetics, you will generate leads interested in learning more about Mary Kay and only Mary Kay. You won’t be able to generate many leads this way! If people want to learn more about a specific company, they’ll usually just go to their official website! However, you can still be successful in generating leads this way! I do not recommend that you try to build your entire business off of this one way of generating leads.
The Best Lead Generation System
Well the answer is none! You won’t be able to generate 700 leads per year or more just by using one of these systems! If you are serious about your business and would like to see massive growth, you should use all three! There’s still a ton of information out there when it comes to lead generation and these 3 systems I’ve skipped! I suggest that if you are interested in seeing your business grow the most it has ever seen, that you research these 3 Ways thoroughly, or you can find a mentor or coach who will teach you these 3 Ways and how to master them perfectly.
Once you get these leads, what then? Well, if you don’t know how to do Network Marketing professionally, the answer is nothing! You get leads, pat yourself on the back, and then go back to your daily routine. However, if you know what you’re doing, then you get these leads, pitch them, prospect, close, train, and then succeed and make money! Although this article may seem a bit long, it is not. It’s the tip of the iceberg when it comes to the information you need to know about lead generation.