Our business is our business, it’s none of your business. Yes, many memes have been created about it. But in the real world, your business is very important to others, and why not? The business consists of trading between two people, either B2B or B2C. Okay, I’m not going to bother you telling you what a business is and how it should be done. You know better. But, what you need for your business, Nobis (We) better know. And the answer is Advertising.
It does not matter how many efforts you are taking in business. If people don’t know about your business, they simply won’t buy your products. As a result, less income. Human psychology man. People believe what they see, hear, feel more often. You just have to strike a chord between your consumers’ emotions and your product. That is all.
So let’s put a spin on the importance of advertising in business.
brand awareness
Once again, reaching your brand to a large audience is crucial. You are not alone in your industry selling products or services. Give people like your potential customers a reason to only buy products from you.
Creative advertising creates wonders. At Nobis, we don’t do business, we do creativity. Creative ads grab attention. Once, it caught people’s attention, just sit back and relax. The rest will be decided by its consumers.
increase sales
Advertising increases your sales. Once people are aware of your brand, the consumer’s psychological buying cycle begins. Your constant efforts (creative, never forget) in the ads force people to think that you are a leader in the industry. Therefore, more sales.
Take an example, company A and company B sell the same product, even the quality of the product is also the same. But, company A only sells the products and company B adopts the advertising. What will happen? Through advertising, the target audience of both companies will be attracted to company B (who doesn’t like beautiful pictures and creativity?). Consequently, people will tend to buy company B’s products. What about company A? Well, people don’t even know them. Period.
Influencing buyer decisions
People get confused when they see the same product from several different companies. Powerful yet creative advertising can clear up this confusion. Here comes the narrative.
People have problem. You come up with an exact solution. Convincing, attractive and catchy solution. That is the beauty of advertising. wow! Advertising has many synonyms. Once you have solved their problem, they will surely buy from you.
Advertising has the power to influence buyers’ decisions.