demographics and marketing
Demographics and marketing sources interact in the business world. Demographics allow you to know and understand your customers (your visitors/your market). Your website visitors and/or customers may be individuals or other businesses and it is imperative that you learn as much as you can about them. Marketing is an effort to sell to those customers.
Market segment
A demographic or demographic profile is a term used in marketing and broadcasting to describe a demographic grouping or market segment. A market segment typically includes age groups (eg, teenagers versus seniors), social classes (eg, wealthier groups that tend to spend more compared to poorer groups that have less to spend) and gender (eg, different physical attributes require different clothing and hygiene habits, and due to male/female mentality).
demographic profile
A demographic profile can be used to determine what type of website content should be used to achieve the best results. It is important for the webmaster to tailor the content of the website to match the interests and needs of their visitors, so careful research must be done to match the demographic profile of the target audience with the demographic profile of the website and its content.
demographic and marketing resources
Success on the Internet is directly related to matching your website content with the people who visit your site. You’ll need to do your homework on this aspect of website design if you plan to reach your visitors with your message. Your website must meet the requirements of your website visitors in terms of their needs and aspirations if you want to be successful.
The following links can provide you with the data you need to determine the market segment and demographic profile of your target audience.
demographics.com – demográficos.com – Extensive site dedicated to the entire field of demography and related information.
Bureau of Labor Statistics – bls.gov – With the strongest commitment to integrity and objectivity, the BLS ranks best among statistical agencies, producing unbiased, timely, and accurate data relevant to the needs of its users and to the social and economic conditions of our community. nation, its workers. , and their families.
National Telecommunications and Information Administration – ntia.doc.gov – NTIA is pleased to publish Falling Through the Net: Defining the Digital Divide. This is our third report examining which American households have access to phones, computers and the Internet and which do not.
Massachusetts Institute of Technology – mit.edu/people/mkgray/net/ – Want to know how big the Internet is? How fast is it growing? Will it ever stop? These pages are intended to be a collection of Internet statistics in one place.
US Census Bureau – census.gov/ – Your source for population, housing, economic, and geographic data.
Consumer Research Center – conference-board.org/economics/consumer.cfm – The Center for Consumer Research provides members with access to consumer information, analysis, special reports and forecasts that aid in everyday decision-making and long-term planning.
US Small Business Administration – sba.gov/starting_business/marketing/basics.html – To be successful, business owners must attract and retain a growing base of satisfied customers. Marketing programs, although very varied, aim to convince people to try or continue using particular products or services.
Summary
Knowing who your visitors are and what their needs may be is the key to unlocking the riches of the Internet. Spend most of your time researching nature and getting feedback from your website visitors. With patience and time, the mystery of market share and demographics will be cleared up. Always pay attention to the demographics and marketing of your website and success will follow.