Spiderman, Superman and Archie. These are the main characters that most people will think of when the subject of comics is raised. Assuming the medium of a child, comic books are rarely picked up by adults, much less considered an adult business book. They are “just for kids” or “just for fun”, not for a business executive who wants to get motivated in a limited time … right?
Wrong!
As busy executives and professionals try to grow their business, they find themselves caught between a rock and a hard place. They know that reading is important to their growth, but that reading takes time and time is scarce. To help change that, executive business books are now summarized and illustrated in comic book format. An executive business book summary in a comic book version is the perfect solution for people on the go who want to get smarter, save time, and have fun in the process. The visual power of comics combined with the summary text of a business book enables readers to quickly understand and visualize top ideas, messages, and tips. With the combination of media assuming a story line, authors can literally put human faces on any given topic, making complex business ideas and techniques easy to understand and remember. Having static images mixed in with the business book summary gives comics a kind of visual permanence, unlike the fleeting quality of movies and live lectures. Since most people are visual learners, the lifelong visual quality of comics increases both understanding and retention of a subject, an obvious advantage for a fast-paced society where time is a valuable asset.
Next time you’re running around the bookstore, don’t just walk past those comics you see in the stands! Whether for yourself or as a gift, business book summaries in comic form are the perfect way to do important reading while having fun in the process.