Ray Kroc, the man behind McDonald’s innovation, has been a hero in the network marketing industry forever. Why?
Ray Kroc created duplication with his McDonald’s franchise. People bought those franchises not for the love of food, but because the Kroc model would double their success. Basically, Kroc had created a system that generated profits for those who would use it.
In network marketing we have always heard of duplication. Duplication is what drives your success. So why has your team never duplicated? Or better yet, why hasn’t he ever been able to?
People cannot be duplicated is the problem. Only systems can. Most MLM’s use a broken system that doesn’t work anymore or only works for those few superstars. It will not happen for everyone because the same innate tools are not usable by everyone.
However, there is something that everyone can duplicate. That’s a system. A true universal system that has all the bells and whistles and leaves nothing out. Something that can be generic, can be customized, or can be automated as your business needs. Which can have both complex and simple strategies applied for success so that techies and non-techies alike can achieve great success in their respective businesses.
Sponsor Daddy arrives, a system as molded by the mind of Ray Kroc, who has the system that MLMers are looking for. A way to automatically classify and manage, develop and contact your leads for them using the power of the Internet. Able to customize lead capture pages or use generic pages. Able to use a systematic model that can be copied and manipulated for success using simple and complex strategies.
In short, it’s Ray Kroc’s duplication. The necessary document to grow a real business. Entrepreneurs know that companies are not run by people but by systems. Only by having a true system that can be duplicated by everyone will you start to see the massive effects and growth you want for your downline organization.