We are lucky to live in the kind of world we live in now. Through the power of technology and the Internet, we lead truly privileged lives. It’s easier to get information, buy and sell products and services, and stay in touch with our family and loved ones through the Web and all these amazing devices we now enjoy.

Social networks are an innovation that has emerged and evolved thanks to the Internet and our sophisticated technology. Right now, you’d be hard-pressed to find a person who hasn’t already heard of social networking sites like Facebook, Twitter, MySpace, Tumblr, or Pinterest. Not only individuals make use of these sites for their personal purposes; Businesses and organizations also recognize its influence in attracting customers or clients and generating sales.

The literary world is one of those industries that is also beginning to recognize what social media can do. There are plenty of authors right now who are making social media marketing an essential part of their book marketing strategy. They advertise book signing events on their Twitter page or create an official Facebook page through which they can get in touch with their target followers or readers. If you are just starting your self-publishing adventure, then you can make your book marketing campaign more expansive by using social media.

In the digital age we live in, social media marketing is a modern form of word of mouth promotions. Among the many marketing services for self-published authors out there, it is considered one of the most effective. For the most part, it’s free and easy to use, and it delivers real results, as long as you use it correctly. To maximize your potential, here are some tips that may be helpful:

  • Always include images in your posts; people always stay for the content, but are drawn to the images. Include photos of your book cover and of yourself as the author. Stick to images that are appropriate and professional looking.
  • Tell all your friends, colleagues, and family about your social media marketing efforts. They may be able to help you increase the attractiveness of your pages by liking your Facebook page or following your Twitter account. The more views, likes and followers you have, the greater the impact of your marketing campaign.
  • Update your posts regularly. The thing about social media is that you can never leave it alone. You have to maintain your cyber social ties by creating posts frequently. This is a sure way to keep your readers and followers interested in your activities.
  • If you have a website or blog, be sure to include links to these sites on your Twitter or Facebook profiles. This is one way to increase traffic to your sites. Also include information about any other social media accounts you may maintain.
  • Respond to comments and questions posted by your followers and fans. Keep in mind that social media is all about constant interaction and communication. As much as possible, you should try to be online at least a few hours a day.

Leverage the power of the internet in your campaign and you can reap many rewards in return. Find a trusted book marketing service provider like BookWhirl who can guide you on the right approach to take in your social media efforts.

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