Celebrity endorsements are used by countless companies of all shapes and sizes as a marketing strategy. While some critics claim they have little positive impact on business sales, others claim that by using them, you can really benefit your business in myriad ways.
Listed below are three ways celebrity endorsements can be used as a positive marketing strategy:
1. Improve credibility
By choosing the right celebrity, you can really improve the credibility of your business. Many companies choose niche celebrities to endorse their products or services. For example, fitness Start-up Company, dietbet, chose the author and founder of ‘Fit2Fat2Fit’ Drew Manning to endorse their company. As a fitness instructor, he is an incredibly inspiring fitness coach who has inspired millions of people to get fit and lose weight. By choosing him to endorse dietbet, people took dietbet more seriously and the company experienced unprecedented growth as a result.
2. Increase brand awareness
Since celebrities are great for networking, they are great for driving brand awareness. They appear at premieres, exclusive events and award ceremonies, giving your brand maximum exposure as your photographs are taken and disseminated in magazines, newspapers and the Internet.
In this regard, choosing a celebrity to endorse your products could be great for brand awareness. For example, if you design and sell bags and you see a celebrity wearing one of your brands, people will want to know more about the bag and the brand. Before you know it, people will be tweeting about the celebrity’s “look” and asking questions about the designer of the bag. This can quickly create a stir about your brand, attracting more and more customers and driving sales.
3. Add public relations value
Lastly, celebrity endorsements can be used as a promotional tool by quickly attracting the attention of bloggers and reporters. When you get a celebrity to speak positively about your product, it quickly generates a lot of media attention, generating articles, blog posts, and videos about that celebrity and your company. Without that celebrity boost, you risk keeping your company out of the spotlight and losing hugely profitable sales.
Final thoughts on celebrity endorsements
Used properly, celebrity endorsements can create a great and highly effective marketing strategy. With that said, the right celebrity should be selected who is passionate about your brand and who is positively endorsing your product.