In a world that is more dynamic than ever, changes are occurring at a rapid pace. The last arena where technology has had a big impact is the publishing sector. With people moving away from their desktop computers and becoming comfortable with laptops, notebooks, iPads, and smartphones, it’s no wonder digital publishing is rapidly evolving as is its audience.
Social media giants like Facebook, Twitter and LinkedIn are becoming more active than ever and sharing news on their platform to keep their audience engaged. In fact, even Snapchat, which is famous among teenagers, introduced a new initiative called Discover. The goal of this feature is to get a platform for big companies like CNN, National Geographic, Cosmopolitan and others to get their content out there to young people around the world who are more interested in short videos and infographics than reading voluminous content on the Web. daily.
What’s new with Facebook, Apple and Twitter?
In May of this year, Facebook ended news distribution when it launched Instant Articles. Now you can get all the news content from BuzzFeed, The Guardian and The New York Times right in your news feed. Whether it’s Android or iPhone, all content is optimized for your Facebook feed and you get comprehensive data throughout the day right on your phone. Since mobile devices are the best option for people to open your news, the major news publishing companies strive to give you a personalized feel.
With digital publishing gaining in popularity, these news publishers can even run their own ads and keep all the revenue.
Even Apple has made every effort to stay ahead in this long battle to conquer news content through digital publishing. The conventional news app – Newsstand has been replaced by Apple News, which is elegant and easy to use. Its interface is customized for Apple users and the flipboard style is impressing readers all over the world.
After seeing a slight decline in its growth numbers last year, Twitter was quick to kick back and launch its new Moments feature. The goal of this is to select and bring all the important news from around the world in one place, from sports, entertainment to breaking news.
Mobile takes center stage
With more people glued to their phones all day, it won’t come as a surprise to say that most of the digital content publishers aim to produce is mobile-centric. Research has already indicated that around 39 of the 50 digital news websites had seen more traffic on their mobile websites than on their desktop websites.
The example of the top digital news website that saw the most mobile traffic includes the Huffington Post, USA Today, and the New York Times. From the Paris attacks to the recent shooting in Orlando and yesterday’s latest Brexit event, people follow everything on their mobile and not on their desktop. Therefore, not only has digital news publishing become important, but they are also growing through mobile apps.
If you’re an author or publisher taking advantage of the wonderful opportunity of digital publishing, talk to an experienced customer service specialist.