Do you remember how the internet started? It was just a text document network and almost all of us have witnessed the journey of the internet. Things have of course changed for the better and the presence of images, audios and videos is commonplace now.
This changing face of the Internet has greatly affected marketing strategies and there is a great demand for new, informative, interactive and cutting-edge marketing techniques. And what’s better than animated videos?
Animated videos are a powerful tool with the potential to make a big impact in the world of digital marketing. While it may seem new to the uninitiated, the tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms like Apple, eBay, and Fujitsu. Later, Google caught up with the trend and launched an animated campaign in 2012.
Considering that the cost of production is low and that these are more attractive and visible to the audience, the future of digital marketing would be full of all kinds of animated videos and it would not be wrong to say that animated videos would work as an important weapon of marketing.
Let’s see how animated videos can help increase website traffic:
psychological impact
Up to 60% of visitors would prefer to watch videos, given that they are available. Viewers are more likely to retain a video that outlines the company’s commitment to its services and promises. Also, it is a proven fact that people are more intrigued with videos; people tend to connect instantly with animated illustrations. This is why people who watch videos are 89% more likely to invest in a service or product. In any case, it is more comfortable to watch videos than to read texts.
Great potential
When it comes to animated videos, only your imagination is the limit. This form of media has long-term support. As a generally accepted rule, animated videos tend to be as short as possible. This is done in order to retain the customer throughout the video and of course to keep production costs low.
All you need to do is give full throttle to creativity and quality.
Complementing the Brand Image
Of all the complex channels available, digital production is one of the most versatile options for anyone looking to create a potentially viable animated advertising campaign. Such animations can be seamlessly used to match your company’s existing theme or image.
All of that said, online videos are the number one source of traffic and revenue, accounting for over 90% of internet traffic worldwide. They are a long term investment and should be widely used by small, medium and large brands alike.