Keeping a blog is an indicator that you are serious about making your presence known online. If you have an online business, your blog, which has a regular supply of new and valuable content, will go a long way not only in securing a place in the virtual market, but also in attracting many visitors to your website.
For many businesses, a blog is a quick way to reach potential customers and get some kind of market survey on what exactly people need or their feedback on a particular product or service. It is also used to keep people informed about the company and its latest products and / or service offerings, company milestones and trends in the industry.
As you post blog posts on a regular basis, don’t forget to incorporate keywords or key phrases that you are targeting. From an SEO perspective, Google spiders love new and informative content, and it’s essential to sprinkle your posts with relevant keywords, but not so much so that your content appears unnatural to your target audience. Always keep your keywords in mind and place them strategically (in the title, the H1 tag, the body of the article). If you don’t put in keywords or terms that people actually type to search for something in search engines, they may not find your content, which defeats the purpose of creating a blog.
In addition to keywords, you can also add links to each blog post. This is an effective linking method, and the great thing about it is that you can use the keywords you are targeting as anchor text. We all know that the anchor text you use is crucial to improving your site’s ranking. As you incorporate keywords into your content, be sure to add links to your website, but don’t overdo it.
Keeping a blog up to date and doing general SEO techniques can be time consuming. If you don’t have enough manpower for this, you may want to consider SEO outsourcing. Outsource SEO projects to a reputable service provider. As a major player in the global outsourcing arena, the Philippines has a long list of service providers offering SEO services. Apart from blogging, you can also outsource content writing projects for your SEO efforts.