Instagram’s simple platform and focus on photos make it the perfect app for real estate agents to share their listings. However, agents unfamiliar with the platform may not know what kind of images to post. Simply posting a photo of your listing with the address and a description won’t get much attention. You need to create a story around the listing and share multiple photos to tell that story.
The easiest way to start “Instagramming” your listings is to use Instagram during an open house. Below are 7 different photos you can take to create and share your open house story.
Start with a selfie
A “selfie” is a photo you take of yourself. Take a selfie in your car, in front of the sign, or by the front door. Epitect it with something like “Excited to be hosting an open house at 12345 Main Street.”
your favorite room
Take a picture of your favorite room in the house. In the caption, have your followers imagine life in that room. For example, if your favorite room is the bathroom with a huge tub, say something like, “Can you imagine coming home from a hard day at work and soaking in this tub? Awesome!”
Your favorite outdoor feature
Photograph your favorite outdoor space. Again, have your followers imagine living there. “Take a look at this built-in barbecue. Would you love to host summer barbecues in this house?”
Say hello to other agents
A shoutout is a reference to social media. If a real estate agent you know comes to the house with clients, take a photo with them and mention them in the caption (be sure to use their Instagram username if they have one). Your caption could be something like this “Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent.”
Share your “to do list.”
Write or write a list of the things you need to do to prepare for the open house, and then post a photo. This gives people an idea of the services you provide when you host an open house. You can also share the owners’ to-do list to educate people on how they should prepare for an open house.
tools of the trade
Do you always bring a specific bottle of water to open days? Do you often bake cookies or bring a vase of flowers? Design your items and take a photo. The caption might say something like “Here’s my open door survival kit!”
Get the owners in on the fun
If the owners are around, take a photo with them. Tag them and ask them to share the photo on their Instagram and tag you!
Instagram is easy to use and the perfect platform for real estate agents who are unfamiliar with social media but want to use it to market their listings. With a few clicks of your smartphone camera and a few clever captions, your next buyer could be one of your Instagram followers.