With different types of mobile devices flooding the market, most of the developers spend their time creating the same app for different mobile platforms. The growing demand for Android, iOS, and Windows phones has forced developers to code separate apps for various devices to capture the market. However, this results in wasted time and money for developers. To address this problem, multiple application development frameworks are used and PhoneGap is one of the most popular platforms on the market. It’s really a boon for programmers as this cross platform runs in a native app and allows you to use HTML5, JavaScript, CSS and all other frameworks. In this article, I talk about the benefit of using PhoneGap.
PhoneGap is an open source mobile app development platform that is widely used to create single-code mobile apps that can run on different mobile platforms. The single code base framework that is packed with many features allows developers to write once and run the same code on multiple platforms and that is why it is in high demand among business organizations, enterprises and many more.
Business benefits of using PhoneGap
Target multiple phone devices with a single code: As new mobile platforms emerge, it is important for entrepreneurs to target a large audience in order to remain competitive in the marketplace. To capture the market, they need to build apps for each device separately, which is time consuming and expensive. With PhoneGap app development, they can design a single code and reuse it as it works seamlessly across all mobile platforms.
Uniformity across all platforms: Previous business owners faced the problem of inconsistent app appearance when running on different devices. The UI of the Android app does not match the interface of the iOS app and this made the app look very unprofessional to the users. But with PhoneGap, this problem has been fixed.
Reduced cost and development time: The development of PhoneGap has helped business owners to target every smartphone with a single app. Since the code can be reused, it saves a lot of development time and cost, which can be invested in other important business strategies for your growth.
Increased reach and easy marketing: PhoneGap mobile app developers allow you to target more people using different phone devices like Apple iOS and Google Android that rank top among smartphone users. Developing an app for both provides an added advantage in reaching a larger potential market and increasing sales. Marketing your products or services also becomes easier since you don’t have to create specific messages for a specific set of users. A generalized message can help you advertise your products.
The above mentioned advantages of PhoneGap make it a perfect tool for your next development project. But before choosing the platform, it is important to understand your requirements. PhoneGap helps create solutions that have a one-size-fits-all approach. Learn about your business requirements, and then decide to choose the best platform for your next application.