We all know that a picture can say thousands of words. But what words the picture will say depends on many things. The two most important aspects of a photo are composition and lighting. To tell the story for our purpose correctly, the correct arrangement of objects and people is very important. Let’s say you need an image of Niagara Falls for your next marketing campaign for a specific product. You send your best photographer to take the right photos, but your product model couldn’t show up because of her schedule problem. The easiest solution to this particular problem is to photograph the model’s photographer later in the studio and place the figure of him over the Niagara Falls photographer. We can also add the image of the product or any other necessary object, texts, effects/special effects, blah, blah, blah… later, using image manipulation and graphic design software.
Can we do the image manipulation ourselves?
The answer is yes or no. Yes, if we know all the necessary techniques to do this photomanipulation. If we have a dedicated graphic design section, then we don’t need to go out for this service. Maintaining an in-house design section increases overall costs. But if we don’t have that facility, we can’t do it ourselves. Also, photo editing and graphic design is a tedious and time-consuming job that most people like to avoid. First of all, one must know the software like Photoshop. If you need a professional job, you must have in-depth knowledge and know about image manipulation tips and tricks. For this reason, many photographers prefer to hire graphic design companies to do the necessary photo editing. Because they want to spend their time on their main job of shooting. Also, they need some time for their own marketing.
This is just one example of why we need companies that provide photo manipulation and image editing services. There are numerous situations where we need to hire a graphics company.
How to choose a quality graphic design company?
Deciding which company to select is a matter of confusion. Because there are many companies around the world. Which offers the best quality and competitive price? Well, I would like to express my opinion on some criteria that you can give more emphasis to.
Graphic Design Company Experience:
Choose a company that has many years of experience. The experience matters a lot both for quality and price. Normally, a company with several years of experience should have more experienced employees, who can help generate high-quality and effective results in minimal time. When you get high quality in a short time, the price of production is also reduced. Getting results quickly without compromising quality will help you meet deadlines. Big companies prefer and select big companies for their graphic design jobs.
Ability to deliver high-quality results:
A large, old company with many years of experience usually has several skilled professionals who can deliver very high-quality work. They usually have experienced quality control personnel. These personal experts can monitor and help other professional graphic designers produce high-quality results.
Work process:
Look for a graphic design company that maintains a workflow that ensures high-quality results. Check if there are any quality control steps required to maintain high quality. Some big companies have 2 stage quality control. A graphic designer completes a job. A quality control staff verifies whether the output is in accordance with the customer’s expectations and specifications. If he finds any deviation, he instructs the designer to correct or redo the image manipulation. If you accept the quality, a senior quality control staff verifies the results and gives final approval before supplying to the customer.
Ability to supply deliverables on time:
We all know that delivery time is very important for a project. You have a deadline for your work where the manipulated images will be used. Therefore, you need the edited images on time so that you can meet deadlines and make your clients happy. A large company has the ability to schedule jobs, according to priority, to ensure that products are delivered at the promised time. The ability to provide a rush service is something you might be looking for.
Ability to handle bulk orders:
If you have a large number of images, you should look for a company that has a larger number of professional graphic designers, who can handle bulk orders quickly. Who can guarantee delivery on time even if the order is big enough? If a company has a large number of employees, it will be able to make changes to the production schedule according to priority.
Work portfolio:
Check your portfolio to see your level of work. Normally, they will keep their best recent work on the website. You can get an idea from the portfolio about the types of work they are capable of doing and the level of quality you can get from them.
Sample quality or free trial work:
Some companies offer free trial offers. It is a good opportunity to check the quality and response time of the company. These are of course the most important aspects that you would like. This will help you to have confidence in the graphics company. If they can provide you with quality results on a free trial order, it will be easier for you to assume what they are capable of.
Company authenticity:
Normally, a genuine company has many years of existence in the market. They may have more security facilities implemented on their website such as SSL certification. SSL or Secured Socket Layer provides a data encryption feature. This will ensure greater security of file transfers and other communications with the graphic design service provider.
Payment terms and refund policies:
Payment terms and conditions are important factors. Look for a company that works with a payment method and conditions that are convenient for you. It is better if they can accept PayPal, MasterCard, Visa card, bank check, etc. Regarding the refund policy, some companies may also have a partial or full refund policy if you are not satisfied with their work. You might like having this facility, if you’re working with a company you didn’t work with before.
Privacy:
Confidentiality is a very important issue. Suppose Apple Inc. is going to hire a company to do some graphic design work for its new products. Surely, as always, they would like to keep everything extremely secret. Select a company that promises 100% confidentiality of the work you are going to award. Some companies may sign an NDA (Non-Disclosure Agreement) to ensure the confidentiality of your information and work.
Customer Support:
When selecting a graphic design company, quality and customer availability is also an issue to consider. Check if they are available when you need to communicate. You will find some company that provides 24/7 dedicated customer support. This is advantageous for your project, because you will be able to quickly transmit any instructions and changes that you need. You’ll have peace of mind knowing the status of your work and getting the results when they’re done.
I hope the points I tried to describe above will help you while you need to hire a graphic design company. My personal opinion is that an experienced company is capable of offering you high quality at a reasonable price while meeting delivery times. These are the main qualities that a client usually looks for. Feel comfortable with deliverables from your graphic design solution provider… Regards…